Royal Enfield has launched their Classic 350 in an all new Redditch series line-up, priced from Rs. 1.46 lakhs (On-Road, Delhi). This is an ode to the classic 1950’s RE motorcycles that were produced in Redditch, UK – the birthplace of Royal Enfield motorcycles.
When spotted earlier, we thought these colours were part of RE’s 2017 updates, implemented to freshen the line-up. Though the idea remains same, we are getting the new bikes under the ‘Redditch’ name tag.
Speaking at the launch, Rudratej (Rudy) Singh, President, Royal Enfield said;
“Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model, as our brand has always taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our decades-old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in – Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets. The Royal Enfield Redditch series will be available at Rs 1,46,093 (on-road, Delhi)”
The Redditch Classic 350 is available in 3 new colours
- Redditch Red
- Redditch Green
- Redditch Blue
-Royal Enfield 750cc
The new Redditch series is cosmetically different from the standard Classic 350 and gets an all-black colour scheme with contrasting Red, Green or Blue paint on the fuel tank. These are very eye-catching and easily tell the series apart. Further, the 2017 Redditch 350 classics will feature the Royal Enfield Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’ 2 stroke motorcycle.