Hyundai has finally put a tag on their upcoming Kona Electric and surprisingly, it’s a few thousand less than what I was expecting. The CUV costs $36, 450 in its base trim and will undercut the Chevy Bolt- its chief competition, which suddenly looks aged and under-equipped.
Dealerships and availability notwithstanding, the Hyundai Kona looks solid an might encroach on the sales of the Bolt unless the GM starts taking drastic measures-including a price drop.
Price with Tax-Credit
Officially,with the Federal Tax Credit of $75,000, most people will be able to get their hands on this car for less than $30,000 (including destination charge). Base price then starts at $28,950 but places like California and New York will get it for even less.
Release date: 2019
Supply and Availability
Biggest hindrance the Kona will face is probably from within. Hyundai’s own Ioniq was hounded by poor marketing and oblivious dealerships, and Hyundai as a whole hasn’t really risen up to the occasion in the States. It would be a shame if the same attitude persists, as the Kona has the potential to make it big, and could even become their biggest cash cow.
Availability is also a concern even though the Korean manufacturer has made it clear that they will cater to placed demand. They have already said that ‘initial concentration is on California and other ZEV-focussed states ’, and expansion would probably come down to popular interest. If they do expand, some states could potentially get the car under $25,000-which is seriously exciting!
While we love the Chevy Bolt, the Kona does have better tricks up its sleeve. It is larger with a more powerful engine, longer range, more features, and arguably, even looks better. Infact, the range is highest among all non-Tesla cars with EPA-rating of 258 miles- over more expensive ones like the expensive Jaguar I-PACE and Audi e-tron.
Adding to the Bolts woes is that it will begin to start losing Federal tax credit early next year. This should make the Kona an even more attractive prospect.
Keep an eye out for the Electric & hybrid space for more news and updates.