Remember our earlier post on the How Fiat Chrysler Alliance could bring the Jeep Back to India on 2014 , well that wouldn’t be happening soon . According to Jeep CEO , Mike Manley the brand would only be reaching India by 2015 as part of Fiats Global expansion Drive . The popular brand was expected to make official entry in to India by mid-2014 , However the plan was later delayed as Fiat felt that the Brand wouldn’t make the expected Impact on the market, And to an extend this seems to be a very good move .
Two of their most popular models the Cherokee and the Wrangler are expected to come first . However without proper preparation and localization of production both the SUV’s are not expected to make a big very impact (especially due to the hefty price tag that they would carry after the import duties ) . Further Jeep doesn’t have any sole dealership in the country , and Mr Manley wants atleast 15-20 of them set up here before Jeep is finally brought to India.
Though Mr Manley refused to say anything more about their future production plans , some sources say that Jeep could start local production at their Joint venture plant with Tata ,in Pune . However this does come with its own difficulties .
The entry of Jeep in to India is part of Fiat Chrysler’s Global expansion plan of selling 1 million Cars globally .This success would depend on strong performance of Jeep in north America , Australia and newer markets like India .
Globally 4 Variants of Cherokee are being sold , priced from 22,995$ ( 13.5 Lakhs INR ) :
Globally 4 Jeep Wrangler variants are being sold , priced from 22,395$ .
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