Revolt Motors- claimed to be India’s first AI-enabled electric motorcycle startup, is currently running an innovative ‘MaaS – Motorcycle as a Service‘ subscription pricing strategy. They call it ‘My Revolt Pricing’ or ‘MRP’ for short- where costumers pay Rs. 2,999/- or Rs. 3,999/- per month for 37 months, getting all-inclusive benefits like insurance, free-service, and 4G connectivity.
Revolt also has a cash-down plan in which you can pay the ex-showroom price of Rs. 103,999/- for RV400 and Rs. 84,999/- for RV300 (plus booking fee). This will get you the bike minus the benefits mentioned above.
Looking for specs? Revolt RV400
Revolt’s pricing strategy- Explained
The monthly pricing strategy is perfect for Revolt’s targeted urban customers. It not only makes their payment easy and hassle-free but also addresses many concerns these customers might have! Here’s how:
Revolt’s core customers are expected to be newly salaried Millenials who would otherwise depend on down-payments to pay-off their bikes. In the long-run, both the RV300 and RV400 do command near on-road prices of Rs. 1,10,963/- and Rs. 1,47,963/- respectively- but nothing more. Their customers won’t have to worry about insurance, registration or even connectivity of their bikes for the next three years- making the process hassle-free. By making maintenance free, Revolt also addresses concerns people might have about their quality, service and battery life!
What if you default on payments?
It’s simple, you have to pay the monthly fee to keep the bike running- much like any streaming or subscription service on the internet. In the case of non-payments, the bike is remotely switched off (as it is connected to Revolt’s servers via 4G). Defaulting for up to three months can result in the manufacturer repossessing the bike!
Revolt Intellicorp: Available cities and expansion
After Delhi and Pune, we will go to Bangalore, Chennai, Hyderabad, Mumbai, NCR, Ahmedabad. In two to three years we will cover 60%-70% of the Indian market.Rahul Sharma, Co-founder Revolt Intellicorp to ET News (2019)
The start-up seems to be heading in the right direction, as they have already set-up dealerships in Hyderabad, Ahmedabad, and Chennai. Response from Tamil Nadu’s capital has been overwhelming and we expect more dealerships to follows apart from the current two at Pallikaranai and Anna Nagar East.
Revolt Bengaluru, Mumbai, and Kochi to follow?
Though there are no official reports, Bengaluru and Mumbai seem to be in Revolt’s immediate plans for setting up a dealership. Nagpur, NCR, Kochi, Jaipur, Chandigarh, Kolkatta, and Kozhikode are likely to follow.