It had been widely reported that Royal Enfield discontinued their Electra model in India but this is not true as they have merely renamed the bike as 350ES. We expected as much, as the Electra caters to people who are looking for more features than the standard model and RE wouldn’t remove it from production with out introducing another model.
The new move comes as a means to simplify RE’s nomenclature and the Electra (now 350 ES) is essentially a 350 Standard. It has the conventional ‘Bullet design’ with a some more features like electric start, front disc brake and such. Sales of the Electra are expected to increase with the adoption of the new name.
Powering both the bikes is a 346cc, Single Cylinder, 4 stroke, Twinspark, Air-cooled, carburated mill producing 19.8 bhp @ 5250 rpm and 28 Nm @ 4000 rpm.
Just to refresh your memory here are difference between the two models.
Royal Enfield Bullet 350 Standard vs Bullet 350 ES – What’s different?
Design: The bikes look almost identical
Colors: Standard Bullet is only available in a single black colour scheme while the 350ES is available in Black, Silver, Maroon & Blue colours.
Dimension: The Bullet ES is 10mm wider (810 mm) and 90mm higher (1120 mm) than the standard bullet (800mm, 1030mm respectively). It is also heavier by 7 Kgs (187 kg). Other dimensions are similar.
Features: The Bullet 350 ES has features like Electric start, front 280mm disc brake and Twin gas charged shock absorbers with 5-step adjustable preload at the rear. In comparison the standard model only comes with kick start, from drum brakes and Twin shock absorbers with 5-step adjustable preload.
Price: The Royal Enfield Bullet 350 standard is priced at Rs. 1.07 lakhs while the 350 ES model is priced at Rs, 1.21 lakh (both ex-showroom, Delhi).