Market situations prevailing as a result of COVID-19 have made Ford and Rivian cancel their plan of making a Luxury Electric Lincoln SUV. Vehicles sales have gone down all across the world and there is an even lesser case for premium EVs right now. Lincoln has confirmed that they will approach the EV market at their own pace, possibly making a different platform altogether.
With over $500 million of Investment in Rivian, it’s not like Ford is done with the brand. They will still use the latter’s ‘Skateboard’ platform in multiple future projects